Jessie Bowen 
Executive Director


In 2005, The American Martial Arts Alliance, LLC was established by Grandmaster Jessie Bowen former regional director for the American Martial Arts Association, 10th-degree black belt, author, motivational speaker, and life success coach. Grandmaster Bowen has been a student in the martial arts for over 40 years, touching the lives of thousands of martial artists.


Grandmaster Bowen is an expert in life success, sports performance training, and international business coaching. He is a corporate educator for Duke Corporate Education and trains executives how to break through barriers to achieve their next level of success. He is the President and Owner of Karate International of Durham, Inc. and Elite Corporate Coaching.


He opened his martial arts school in 1980 in Durham, NC, running a successful school with hundreds of students under his leadership. Hosting one of the longest running martial arts tournaments in North Carolina, the Durham Karate Open, established in 1979, Grandmaster Bowen is the former coach of the Duke University Taekwondo Team, former martial arts coach for the University of North Carolina of Chapel Hill football team, former sports coordinator for the NCAS and the USOC Olympic Festival, inducted into numerous martial arts halls of fame for his martial arts achievements including the Action Martial Arts Magazine Hall of Honors 2018 Contribution in Publishing Award, for the 2018 Who's Who in the Martial Arts Book.


As an educator, he has been on the Duke University Physical Education staff for over 20 years, influencing thousands of students in mind-body training. Hanshi Bowen is also a professional bowler (PBA Member) and bowling instructor of physical education at Duke University. He has published over 10 books on personal development training, including the 2015 & 2015 Who's Who in the Martial Arts Autobiography Book, Unstoppable Confidence, Change Your Mind, Change Your Life Success Guide, Get Motivated - the Key to Success, Zen Mind-Body Meditation System - Meditation for Everyday Living, and others.

Grandmaster Jessie Bowen



  • 2017 Action Martial Arts Hall of Honors Contribution in Publishing in Martial Arts

  • Author of the AMAA Who's Who in the Martial Arts Book Series

  • 2017 AFKA  Hall of Fame Excellence in Martial Arts Journalism Award

  • 2017 Action Martial Arts Hall of Honors Excellence in Radio and Media Coverage Award.

The mission of the organization is to bring martial artists and martial arts organizations together, locally, nationally, and globally, to work together for common causes, mainly improving sport karate, martial arts management, and enhancing education in the martial arts.


The AMAA offers consultation services to help instructors with the business of running a dojo and hosting successful tournaments. It also supports the formation of a successful curriculum for any form of martial arts study. The association sanctions many tournaments each year and maintains statistics on all its member’s tournament performances. At its annual tournament and awards banquet each year, the AMAA honors great competitors, students, and instructors by inducting them into the AMAA Hall of Fame.


With its mission to spread the ethics and integrity of the martial arts throughout the world of sport karate, the AMAA has succeeded in creating a tournament atmosphere that enables members to learn, compete, and have fun while developing themselves into better martial artists


American Martial Arts Alliance Management, Certification, and Publication has helped countless residents learn a wide variety of styles.