© 2020 by American Martial Arts Alliance Institute 

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2019 Action Martial Arts Hall of Honors Martial Arts Organization of  the Year

"Empowering Martial Artists to Inspire the World"


Jessie Bowen 
Executive Director


In 2003, The American Martial Arts Alliance was established by Grandmaster Jessie Bowen former regional director for the American Martial Arts Association, 10th-degree black belt, author, motivational speaker, and life success coach. Grandmaster Bowen has been a student in the martial arts for over 40 years, touching the lives of thousands of martial artists.


Fulfilling A Need In The Martial Arts

The martial arts dominated almost from its beginning by the bias opinions who are the best and which is the best.  The American Martial Arts Foundation is an organization for everyone. Especially the martial artists that want to learn how to have a better life through the principles taught in martial arts. Through my frustration watching politics in the martial arts, I decided to make a difference by creating an organization founded on truth honor and integrity.

After coming out of retirement as a competitor in 2002, I traveled to Hawaii to compete in what I was led to believe is a sanction martial arts event by the USOC. Only to learn that the event was a fraudulent event and receiving a letter in the mail notifying me that this event I attended had nothing to do with USOC events. After I got over my anger about going to this event spinning a lot of money to get there. I decided the best way to get back was to form my own organization American Martial Arts Alliance LLC, in 2002.

The American Martial Arts Alliance launched in 2003. We hosted the AMAA Hall of Fame, the AMAA Business Summit, and the AMAA Nationals Martial Arts Championship, and the AMAA Sport Karate League.

In 2005, we paid tribute to my teacher O'Sensei Jan Wellendorf and his business partner Dale Brooks for their contributions to the martial arts. This was also the launch of the Who's Who in the Martial Arts Autobiography Book. Since then we have published five other books featuring martial artists from all over the world sharing their story of how martial arts has impacted their lives.

In October of 2019, the organization had a name change from the American Martial Arts Alliance to the American Martial Arts Alliance Institute. Today our focus is education and personal development for martial artists wanting to grow their martial arts industry.


January 2020, we are growing the organization to a new level through our nonprofit organization the American Martial Arts Alliance Foundation. The foundation will be working towards helping underprivileged kids get experience in the martial arts, and business owners who are members of the American Martial Arts Alliance Institute to receive grants for building their martial arts programs. If you are one of those individuals looking for an organization you can connect with for making a difference, then I invite you to become a member of the American Martial Arts Alliance.

About Grandmaster Jessie Bowen

Grandmaster Bowen is an expert in life success, sports performance training, and international business coaching. He is a corporate educator for Duke Corporate Education and trains executives on how to break through barriers to achieve their next level of success. He is the President and Owner of Karate International of Durham, Inc. and Elite Corporate Coaching.


He opened his martial arts school in 1980 in Durham, NC, running a successful school with hundreds of students under his leadership. Hosting one of the longest-running martial arts tournaments in North Carolina, the Durham Karate Open, established in 1979, Grandmaster Bowen is the former coach of the Duke University Taekwondo Team, former martial arts coach for the University of North Carolina of Chapel Hill football team, former sports coordinator for the NCAS and the USOC Olympic Festival, inducted into numerous martial arts halls of fame for his martial arts achievements including the Action Martial Arts Magazine Hall of Honors 2018 Contribution in Publishing Award, for the 2018 Who's Who in the Martial Arts Book.


As an educator, he has been on the Duke University Physical Education staff for over 20 years, influencing thousands of students in mind-body training. Hanshi Bowen is also a professional bowler (PBA Member) and bowling instructor of physical education at Duke University. He has published over 20 books on personal development training, including the 2015 & 2015 Who's Who in the Martial Arts Autobiography Book, Unstoppable Confidence, Change Your Mind, Change Your Life Success Guide, Get Motivated - the Key to Success, Zen Mind-Body Meditation System - Meditation for Everyday Living, and others.

Grandmaster Jessie Bowen's Achievements 

  • 2017 Action Martial Arts Hall of Honors Contribution in Publishing in Martial Arts

  • Author of the AMAA Who's Who in the Martial Arts Book Series

  • 2017 AFKA  Hall of Fame Excellence in Martial Arts Journalism Award

  • 2017 Action Martial Arts Hall of Honors Excellence in Radio and Media Coverage Award

  • 2019 Action Martial Arts Hall of Honors Martial Arts Organization of the Year

  • 2020 Action Martial Arts Hall of Honors Excellence in Publishing

  • 2020 Pro Tae Kwon Do Hall of Fame Inductee

The mission of the organization is to bring martial artists and martial arts organizations together, locally, nationally, and globally, to work together for common causes, mainly improving sport karate, martial arts management, and enhancing education in the martial arts.


The AMAA offers consultation services to help instructors with the business of running a dojo and hosting successful tournaments. It also supports the formation of a successful curriculum for any form of martial arts study. The association sanctions many tournaments each year and maintains statistics on all its member’s tournament performances. At its annual tournament and awards banquet each year, the AMAA honors great competitors, students, and instructors by inducting them into the AMAA Hall of Fame.

With its mission to spread the ethics and integrity of the martial arts throughout the world of sport karate, the AMAA has succeeded in creating a tournament atmosphere that enables members to learn, compete, and have fun while developing themselves into better martial artists

AMAA Board of Advisors

GM Jessie Bowen

GM Joe Corley

GM Jeff Smith

GM Stephen Hayes

GM Lawrence Arthur

GM Linda Denley

GM Cynthia Rothrock

GM Randy Robinson

GM Robert Dunn

GM Larry Isaac

GM Carlos Silva

GM John Chung

GM Jerry Piddington

GM Jerry Otto

GM Tayari Casel

GM Jeff Gibson

Professor Gary Lee

Master Darrell Simms

Shihan Dana Abbott

Master Karen Herdman

Master Jerry Otto

Master Darrell Simms 

Master Keith Vitali

Scott Yingling

Master Kierston "Peaches" Costabile



Jessie Bowen 

2020 Action Martial Arts Magazine  Hall of Honors "Excellence in Publication Award"

2020 AMAA Who's Who In The Martial Arts Legends Awards Banquet and Book Release June 26, 2020

Gold Coast Hotel & Casino, Las Vegas, NV



919-618-8075 TODAY.

American Martial Arts Alliance Management, Certification, and Publication has helped countless residents learn a wide variety of styles.



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